During my time at Life2Launch, I helped lead the launch of L2L Agency, a digital media initiative that supported nonprofits through social media strategy, content creation, and digital storytelling. One of our key partnerships was with the Southwestern Oregon Workforce Investment Board (SOWIB), where we facilitated a week-long, hands-on social media training for eight staff members, including interns and managers.

The goal of the training was to equip participants with frameworks for creating consistent, engaging social media content using only their smartphones. Rather than relying on expensive equipment or advanced production skills, we focused on sustainable content creation practices that staff could realistically implement on a regular basis. Through workshops, content exercises, and one-on-one coaching, participants learned how to plan, film, edit, and publish videos that effectively communicated their organization's mission and programs.